WEB 3.0 Conceptual REdesign

Decentralized Experience Redesign

This project challenged me to reimagine the user interface for the a critical component of a blockchain-based Universal Basic Income (UBI) platform.

Given vague initial directions and limited design files, the project was both a test of interpretative design skills and rapid execution.

/ Goals

Improving the usability and engagement of a blockchain-based UBI platform.

/ Tools

Figma, Jitter

/ My Role

Product Designer

UXUI Designer

/ Timeline

6 Hours

Challenges

The lack of specific guidance on the design requirements made it difficult to identify the exact user needs and design direction.

Minimal original design files required creating most elements from scratch, challenging creativity and efficiency.

Completing the project within a four-hour window tested rapid design decision-making and execution skills.

Minimal original design files required creating most elements from scratch, challenging creativity and efficiency.

Completing the project within a four-hour window tested rapid design decision-making and execution skills.

Demystifying Web 3.0

Introduced simple visual and textual explanations of Web 3.0 concepts on the "coming soon" pages to educate users unfamiliar with these terms.

Game Station featuring Spiderman 2

Rental Station featuring Hertz

Dining Station featuring McDonalds

Dining Station featuring Nike

Next Steps

Even if this is a design challenge, there are still next steps aiming for substantial product development.

These are next steps I will take if resources and time constraints are not limiting factors.

Success Matrix

Time spent on each page and a higher volume of transactions.

Improvement in user feedback scores

Increase in the usage rates of PoY coins within the app

Improvement in user feedback scores

Increase in the usage rates of PoY coins within the app

Looking Forward

Dive into user feedback and behavior analytics to pinpoint and resolve areas causing user confusion or difficulties.

Broaden the number of third-party services featured within each station, thereby boosting the app's value and appeal.

With the ability to conduct exhaustive A/B testing, I would iteratively refine the user interface.

Broaden the number of third-party services featured within each station, thereby boosting the app's value and appeal.

With the ability to conduct exhaustive A/B testing, I would iteratively refine the user interface.

Get in touch

+1 6176803106

+1 6176803106

+1 6176803106

call

rioliu2000@gmail.com

rioliu2000@gmail.com

rioliu2000@gmail.com

MAIL

LINKEDIN

LINKEDIN

LINKEDIN

CHAT